Where the Event Is Taking Place

The NEXEN Winter Ride N’ Drive will take place at Big SNOW at American Dream in East Rutherford, New Jersey, along with surrounding public roads used for the street-driving portion of the experience. Big SNOW is North America’s first and only indoor, snow, year-round ski and snow resort, giving us the rare opportunity to experience snow conditions in September while remaining just minutes from the New York City metropolitan area.

The Snow Course

One of the highlights of the event will be driving on snow inside Big SNOW. Participants will experience a specially prepared course designed to demonstrate vehicle control, traction, and confidence in winter driving conditions. You’ll have the opportunity to feel how the NEXEN N’BLUE 4Season 2 responds on snow in a controlled environment unlike virtually any other automotive event held at this time of year.

the Street Drive

The experience continues outside Big SNOW with a street-driving course on local surface roads. This portion of the event provides an opportunity to experience the N’BLUE 4Season 2 in the type of everyday driving conditions most drivers encounter throughout the year. Together, the street and snow courses provide two distinctly different environments and a more complete look at the tire’s all-weather capability.

Traction Truck Demonstration

See winter tire performance put to the test—live. Experience an up-close demonstration of how 3-Peak Mountain Snowflake (3PMSF) certified tires are evaluated for severe snow conditions and what it takes to earn this coveted industry certification. Watch the testing process in action, learn what the results mean for real-world winter performance, and get your questions answered during a live Q&A with the experts.